How to make money online with Ebay, Yahoo and Google
Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits.
This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google.
You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google.
How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.
About the Authors
Peter Kent is the author of more books about the Internet than any other writer.
His titles include
Search Engine Optimization for Dummies, the bestselling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site.
In all, he is the author of around 50 books and hundreds of newspaper and magazine articles.
Kent has worked in e-commerce and online marketing for over a decade.
He set up his first web-based store in 1997, and in 1999 he founded an e-Business Service Provider funded by one of the world’s largest VC firms.
Kent currently consults with businesses about their Internet marketing strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter online.
For more information, visit “http://www.PeterKentConsulting.com/.”
Jill K. Finlayson is one of the founders of M Networks, a media company that provides training seminars, books, and distance learning on online retailing, in addition to hosting the Small eBusiness World Conference and Expo designed for small business owners and entrepreneurs.
Finlayson worked at eBay from 1998 to 2003 as Senior Category Manager in charge of the Toys, Dolls, Hobbies, and Crafts businesses, a segment that generates more than $1.5 billion in transactions annually.
Finlayson is co-author of Fundraising on eBay (McGraw-Hill), and she writes much of the curriculum and training materials for eKnowledge Institute’s Academy and Business School courses in eBay.
Finlayson also worked for The Learning Company, an educational software company.
She lives in Fremont, California, and is a graduate of the University of California at Berkeley.
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